How It Works
IHS Digital provides both capital funding and a dedicated team of marketing experts to help you refine your Brand messaging and deploy a robust marketing and sales effort to drive sales.
We start with an evaluation of your current Brand assets, messaging, on-line presence, and audience/customer relationship. From there, we help you construct a comprehensive go-to-market plan using our proven resources of on-line commerce, paid digital marketing, PR, and social community building to create a multi-pronged, multi-channel customer acquisition strategy.
With over 100 companies in our portfolio, we’ve learned first-hand how DTC digital marketing has become an ever-shifting combination of art and science. The recipe to win is hard for companies to master on their own, and traditional agencies are costly and ineffective, focusing on ad budgets rather than business outcomes.
IHS Digital leverages a systematic step-approach to grow customer revenue. These are the same techniques that have helped us double the growth rate of the companies we invest in, and helped us grow our one of our clients to over $1M/day in online revenue.
Process
Assessment
We use a systematic process to find the most promising path-to-market. Our initial assessment will evaluate your Brand messaging, customer identification, and relationship to the overall competitive ecosystem. We’ll uncover your growth drivers, as well as significant roadblocks, and key metrics
Refinement
We then design a comprehensive go-to-market strategy that can include, but not limited to, Brand restructuring, website redesign, e-commerce strategy, paid digital, PR, earned media, SEO, social build and finally community growth. We will deploy many growth “experiments” along the way and test them rigorously.
Execution
Our in-house growth team is expert in the science of paid, social and affiliate advertising on Facebook, Instagram, Google, Pinterest, affiliate networks, Amazon and other emergent channels. We don’t pour money into strategies that don’t work - we carefully spend through the experimental cycle to find profitable and scalable tactics.